below-the-line promotion

below-the-line promotions
N-VAR
Below-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling. Compare above-the-line promotion. [BUSINESS]

The advertising campaign will be supported by a PR and below-the-line promotion...


English dictionary. 2008.

Look at other dictionaries:

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