- below-the-line promotionsN-VARBelow-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling. Compare above-the-line promotion. [BUSINESS]
The advertising campaign will be supported by a PR and below-the-line promotion...
English dictionary. 2008.
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Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… … Wikipedia
below the line (locution anglaise signifiant au-dessous de la ligne) — ● below the line (locution anglaise signifiant au dessous de la ligne) Ensemble des actions de communication qui ne sont pas publicitaires, investies hors médias (promotion, relations publiques, sponsoring, etc.), par opposition à above the line … Encyclopédie Universelle
below-the-line — 1. Mktg relating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support 2. Fin used to describe entries in a… … The ultimate business dictionary
above-the-line promotion — above the line promotions N VAR Above the line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below the line promotion.… … English dictionary
line — I. /laɪn / (say luyn) noun 1. a mark or stroke long in proportion to its breadth, made with a pen, pencil, tool, etc., on a surface. 2. something resembling a traced line, as a band of colour, a seam, a furrow, etc.: lines of stratification in… … Australian English dictionary
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